Customer conference
Cassiopée
Background & objectives:
Organize an international customer event to promote and market a new state-of-the-art aviation software.
Their wishes:
- Bring together 150 partners, prospects and customers from all four corners of the world over four days.
- Organize conferences, networking sessions and present their new tools.
- Take advantage of this event to create moments of informal exchange: discovering the city, themed evenings...
Destinations considered by our customers? Two diametrically opposed cities: Rome and Dubai!
Our creative response:
Focus on the most innovative, technological and cosmopolitan city: Dubai!
The first challenge? Promoting the event and the destination to generate the maximum number of registrations. To achieve this, we created an invitation to present the event, which we complemented with a series of video teasers to highlight the event's assets.
Objective achieved: 150 registrations on the counter after just a few weeks!
On the program, for the lucky few, a fair balance between time for work, festivities and networking with 4 days of interactive workshops, fun product presentations and plenary sessions punctuated by expert speakers.
All of this was complemented by evenings and excursions to some of Dubai's must-see sites: a lively evening in the desert, dinner in a confidential venue facing the Burj Khalifa, informal exchanges facing the Burj Al Arab...
To complete the event package, we created a bespoke application, dedicated to registrants and accessible before, during and after the event. Even before their arrival, guests were able to start communicating, chat with other participants and book appointments to help them plan their trip. Throughout the event, the app was also used to provide entertainment, with live quizzes, chats and photo sharing with the entire community. The app also gave them access to their own personalized agenda, accessible at any time of the day.
meeting
employees OPCO EP
Context & objectives:
To organize the very first meeting of 1,300 employees from all over France and French overseas departments and territories for the official announcement of the merger of two training organizations.
Their wishes:
- To propose an event designed to unite all employees around the objectives and challenges of their new structure.
- Take advantage of this first event to reveal their new graphic identity.
- Create a positive dynamic to get employees on board and give the starting point for this new entity.
- Get people on board with the company's transformation.
Our creative response:
We worked with them to create a hybrid event that minimized the need for employees to travel across France, thanks to a combination of physical and digital meetings. How did we achieve this? By organizing a major physical event at the Salle Gaveau, relayed by live streaming in 8 cities.
We deployed a common thread in all the cities, with a dedicated registration site, scenography, jingles and surprises...
The event began with a short plenary session in the form of a convivial TV set hosted by a professional journalist. As a prelude to this plenary, guests were given the opportunity to send in their selfies via a web app, with the faces of all 1,300 employees simultaneously appearing on screen to symbolize the union of the two entities.
To open the proceedings, a film revealing OPCO EP's values was shown, with a face-to-face interview between the journalist and the new president, followed by a talk-show featuring the 5 members of the general management team discussing their ambitions.
At the close of the plenary session, employees took advantage of Marc Lièvremont's speech to share the notion of 'teamwork'.
Then, they attended the unveiling of the new logo, based on all the selfie photos received at the start-up.
In the run-up to the event, preparatory work was carried out in the form of speed-coaching sessions to work on content design, the editorial line and the scripting of all the speeches.
kick-off SFR GROUP
Context & objectives:
Organize the 2020 Kick-off without physically bringing together employees from all over France.
Their wishes:
- Encourage exchanges despite the distance.
- Unite and enthuse employees through dynamic speeches and live broadcasts.
Our creative response:
To avoid disparities between the different sites, we selected three identical event venues: the stadiums of three French cities.
We set up a multiplex between Paris, Lyon and Amiens to create live exchanges in each city.
The eight members of the COMEX were split between the three cities and coached beforehand to ensure a smooth flow of interventions and a good link between the multiplex.
To close the Kick-off, a multiplex Q&A session was set up, enabling interaction between all employees and a live discussion with all the speakers.
anniversary Be digital
Context & objectives:
To celebrate the 30th anniversary of a cooperative company made up of 80 household appliance stores in France.
Their wishes:
- To bring together all the store managers and their families (wives and children) over the course of a week, combining leisure time with work time.
- During the briefing, our customer shares with us an idea that he really likes and asks us to explore: South Africa!
Our creative response:
We took 150 employees, women and children to China for a Learning Expedition!
A what? Yes, that's right! We took advantage of the fact that 90% of our client's partners are based in China to propose a trip that combines cultural discoveries and qualified professional meetings.
The size of the country led us to offer them a tour of 3 cities with totally different atmospheres, languages and histories:
- Beijing, for a taste of traditional China
- Hong Kong, for its megalopolis, world-renowned financial center, cosmopolitanism and business opportunities
- And Macao, a must for fun and parties.
Throughout the trip, we created special encounters with local experts who passed on their craft know-how: making traditional Chinese outfits, introduction to Chinese medicine, meeting chefs ... and business: previews of innovative products, visits to household appliance factories...
These encounters are complemented by visits to historic monuments (the Chinese Wall, the Forbidden City, the Temple of Heaven...), evenings in memorable places (a rooftop overlooking the Hong Kong skyline, a star-studded dinner on a Pagoda, a beach party and upscale picnic on a private beach...)... and a good time (reflexology, dragon boat, visits to traditional markets)...
A unique experience that enabled them to discover different facets of this immense and rich country, create informal business opportunities and celebrate 30 years while adapting to the complexity of a mixed audience.
randstaD seminar
Context & objectives:
Organize the annual three-day seminar in France or abroad (maximum 3-hour flight) for the company's 250 employees.
Their wishes:
- Sunshine! And yes, every year it's the same ritual: they want a sunny destination
- To surprise them!
Our creative response:
For this new edition, we suggest that they seek the sun elsewhere. A seminar in the Far North? Yes, in Norway!
And why? Because it's not only in the South that we find the sun, and because there are many other ways to warm hearts.
So, for this new edition, a change of scenery was guaranteed, with all-new entertainment!
We brought our staff together in a hotel with Norwegian charm, privatized especially for them and ideally located on the heights of Oslo. Participants took part in fast-paced plenary sessions, innovative workshops and team-building in the snow-covered forest, with exciting encounters with locals and an exceptional gala evening in a Norwegian lavvo... enough to surprise many!
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off-site Spendesk
Context & objectives:
To organize the very first 'All Day Party' for start-up Spendesk, bringing together its 350 employees in Paris, Berlin, London and San Francisco.
Their wishes:
- To thank employees for their commitment and investment in the success of 2021 objectives
- To engage and mobilize Spendesk employees to meet the challenges of 2022
Our creative response:
A red thread synonymous with collective celebration: The Music Festival deployed throughout the event with the presence of a DJette on stage to launch musical jingles, organize musical quizzes, artists present during the evening, a christmas atmosphere food-court and federative animations: Photo Booth, make-up stand, arcade games...
A short and playful plenary led by an in-house journalist, interactive animations, games and a surprising closing with a show that combines mentalism and innovation.
A 'Giving-back' activity in partnership with an association to give 1,500 hospitalized children a box for Christmas.
A 100% face-to-face event transformed a week before the event into a hybrid format to address health issues.
Covage virtual forum
Context & objectives:
To offer an alternative to the physical events deprogrammed following the health crisis of 2020/21.
Their wishes:
- To create a tool to keep in touch with their audiences from all over France.
- Create live exchanges with their target
Our creative response:
A customized digital platform to host and personalize the 30 events planned for 2021.
A tool that incorporates the major highlights of the initial event:
Attend the plenary session by downloading a video shot and edited in advance;
Chat live with the speakers during a specific time slot;
Participate in the Virtual Forum and find the partner stands (personalized in advance with avatars) with the possibility of making appointments online, organizing videoconferences, chatting "one to one"; viewing presentation videos, downloading documentation, requesting a call back at a later date...
annual conference
OPCO EP
Context & objectives:
As part of its internal regulations, OPCO EP brings together representatives of the professional branches and interprofessional organizations once a year
Their wish:
- This annual Conference, a forum for discussion of OPCO EP's activity and outlook, should enable the 1150 participants to familiarize themselves with the management and financial reports.
Our creative response:
A hybrid event organized at the Maison de la Mutualité, giving guests the option of choosing between face-to-face and remote sessions via live streaming
Dynamic presentations with jingles, testimonial videos, interviews and motion design, all hosted by a France Info journalist
Interaction with participants via a web app, allowing the audience to react both in the room and remotely.
The presence of a guest of honor, an expert in political sociology.
Stégys seminar
Context & objectives:
Organize the very first seminar to bring all employees together.
Their wishes:
- Thank and federate teams
- Offer employees an event combining pleasure, relaxation and work.
Our creative response:
Embark employees to a French destination with a change of scenery, offering a wealth of culture and gastronomy, with a wide range of entertainment: Ajaccio!
Offer activities to discover the region and strengthen ties: team-building on a boat in the Bloody Islands, jet-skiing, parasailing, stand-up paddling to meet all expectations...
Work while having fun with an improvisation workshop to stimulate creativity and create emulation around strategic company topics.
Offer special moments with memorable lunches and evenings: lunch in a straw hut, aperitif on a private catamaran with live DJ, private dinner in a beach club...
SPEEDY franchise forum
Context & objectives:
After more than two years without a physical event, there was a real need to reunite all Franchisees in order to get them on board with Speedy's strategy for 2022.
Their wishes:
- Get them on board with Speedy's new ambitions and accelerate the hybridization of the network.
- Re-connect with Speedy suppliers by inviting them to take part in the Forum
Our creative response:
Celebrate the reunion by setting up a 4-part event in a region that symbolizes conviviality and savoir-vivre, strong values shared with those of Speedy: the South-West.
A surprising first evening in an atypical, privatized venue, where franchisees were able to get together and discover Basque folklore and gastronomy.
A second day of meetings and exchanges, with an immersive plenary session hosted by Aïda Touhiri, guests of honor and an emotionally-charged awards ceremony! This was followed by a partner forum featuring demonstrations, discussions and the discovery of new products.
A Gala evening featuring artistic happenings in an emblematic Biarritz venue, in the presence of franchisees and their partners.
And last but not least, an informal final day to discover the region and continue discussions over a game of Basque pelota!
GRT GAZ seminar
Context & objectives:
Organize the first physical seminar in two years. A destination less than 3 hours from Paris.
Their wishes:
- An event for 120 people with the smallest possible carbon footprint.
- Unite teams around the company's major projects.
- Present the different professions of the company's employees to better understand the issues and improve communication between teams.
Our creative response:
Where to take them?
To Strasbourg! A city rooted in the ecological transition, European capital and pilot city for experimenting with projects in ecological urban planning and innovative mobility.
The idea behind this event?
A traveling seminar: Departure by train from Gare du Nord and arrival in Strasbourg 2 hours 30 minutes later! There was no need for a vehicle - everything was done on foot from the station!
A first informal work meeting, in the spirit of co-working, took place in an emblematic Strasbourg brasserie. Then they enjoyed a revisited Alsatian lunch!
Yes, the special feature of these two days was to introduce the group to 100% plant-based cuisine, all in a short circuit, another way of reducing the event's carbon footprint as much as possible.
The afternoon focused on fun and educational Lego workshops to create synergies between employees.
And to round off the day, the guests took part in a team-building activity in Strasbourg's city center, discovering its many gems, its culture and its very specific architecture.
For the evening, this time the guests left the center of Strasbourg to go to a brasserie privatized for them. Electric coaches took them there. This family-run brasserie has the particularity of offering a vegetarian menu with products sourced exclusively from local producers, located less than 30 km away. What's more, the brewery is located in one of Strasbourg's fast-changing eco-neighborhoods.
The second day was spent at a new venue, giving us the opportunity to discover yet another new part of the city, this time a major artistic venue just a stone's throw from the European Parliament. To get there, participants boarded a hydrogen-powered boat!
For 3 hours, they worked in groups to create a climate fresco, thanks to in-house trainers who had been introduced to the methodology in advance of the event.
The seminar ended with a tailor-made lunch, followed by a closing speech in the presence of GRT GAZ regional players, who presented the flagship projects carried out in the region. A seminar that focused on collaboration and cultural and regional discoveries!
seminar
VINCI CONSTRUCTION GROUP
Context & objectives:
Organize the bi-annual seminar that brings together all employees from the 4 corners of France, around convivial moments of sharing.
Their wishes:
- Highlight the company's successes
- Give a voice to project teams
- Create a moment 'out of time' where employees will be able to exchange and get to know each other in an environment conducive to a change of scenery.
Our creative response:
Create a team-building event in a green setting less than two hours from Paris!
How?
By putting the 200 employees in the spotlight!
We wanted to showcase the men and women who make up the company! To achieve this, we created and trained a duo of in-house moderators to lead the plenary session.
We gave priority to presentations by employees working in the field. In all, more than 20 people took to the stage in the space of two hours to explain their projects and their jobs, which are sometimes unfamiliar to other employees.
The plenary continued with a lively, festive open-air evening and dancing.
We won't tell you more! The next day, it was a tough wake-up call, but the teams were up for a creative and sporting team-building session! The program included the design and racing of soapboxes, a challenge perfectly met, with many happy memories.
CELLNEX agreement
Context & objectives:
Organize an event to get to know members of new companies who have just joined the group.
Endorse digital events to make way for live meetings!
Their wishes:
- Celebrate the company's successes and share the group's ambitions.
- Offer a "no chi-chi" event, friendly and collaborative, where everyone finds their place
Our creative response:
Be together! 24H00 to discuss, share experiences, express oneself, build and collaborate, all in good spirits and under the shimmering July sun.
To achieve this: team games, discussions to help the company and the people who make it up grow around CSR issues and well-being in the workplace.
What does it mean in concrete terms?
A dynamic plenary session co-hosted by two in-house moderators trained prior to the event, who really delivered!
Offbeat video portraits of employees to put names to faces and discover a few anecdotes ;) Interactive animations to test employees' memory. A collaborative brainstorming workshop on the theme of well-being in the workplace, and a guest of honor at the closing ceremony: a stage director discussing the art of communication.
What's next? A garden party at the famous "Planches de Deauville".
And to finish, a final morning with a collective activity on the beach of Deauville made up of volunteer, united and sporty teams ready to do anything to reach the end of the course: sporting, logical and collaborative challenges were successfully met. The event ended with a giant picnic on the beach.
EQUATIV seminar
Context & objectives:
Organize the first large gathering (400 people) of employees from 3 merging companies.
Their wishes:
- Find the best strategic location to bring together all the employees from the four corners of the world
- Reveal the company's new identity after months of waiting!
- Surprise them!
Our creative response:
Not so easy to find the best place to gather! Destination ideas flew back and forth at Flow, finally giving way to Barcelona (well, not quite Barcelona, we'll let you guess....)! A festive, sunny destination, with a change of scenery and a carbon footprint as small as possible.
A 4-day, 3-night trip, the minimum for employees coming from the other side of the planet!
A hotel entirely privatized for the occasion to encourage meetings and feel at home.
A program combining work, relaxation, discovery, team-building and Spanish folklore.
A reveal of the new visual identity in images and music on the second day.
Three surprising evenings to make a lasting impression (private amusement park, Hacienda, beach party...) and to ensure that each day brings its own surprises!
Speedy Franchise Forum
Context & objectives:
Organize a national event bringing together all Speedy franchisees to communicate on future challenges, share common values, meet their partners and enjoy collective experiences.
Their wishes:
- Bring together the entire franchisee network.
- Organize a morning of speaking to engage franchisees on future challenges.
- Deploy a forum throughout the day with their partners' stands.
- Celebrate the past year with a Gala dinner and festive evening.
Our creative answer:
This annual event is eagerly awaited and marked by the discovery of a new destination. After the South-West in 2022, we invited them to head East, to the capital of Champagne, Reims. This city on a human scale seduced our audience with its gastronomy, its history and its symbols. With a city where everything can be done on foot, we took the opportunity to create an itinerant event: an immersive plenary session in the Cirque de Reims, a revamped forum at the Centre des Congrès to enable franchisees to meet their partners, exchange ideas on the Group's new products and services, get training and attend conferences on the brand's businesses and expertise.
To round off the event, a Gala evening in the form of a large, convivial banquet was held in the famous Caves Pommery, in the presence of Fabien Ollicard, a renowned mentalist who guided them through an experience somewhere between illusionism and human psychology.
Kick off CELLNEX
Context & objectives:
Close the year and open the new page by organizing Cellnex's annual Kick-off. Celebrate the New Year, thank and unite employees.
Their wishes:
- Bring together the 300 employees and share a moment all together.
- Organize a collaborative and festive day in Paris
- Take advantage of this day to announce the company's ambitions and new objectives.
Our creative answer:
An event organized around the theme of theater!
For one day, we privatize for them the famous Théâtre des Variétés located on the Grands Boulevards, a central venue filled with history and magic.
For the duration of the day, the employees discovered the backstage area of the theater and enjoyed a special moment with comedian Vérino, who came to perform his latest show for them and improvise a few funny stories about the Cellnex business.
Finally, so that employees from all over France could make the most of their day in Paris, we took the opportunity to give them a very special guided tour of the district, its covered passages and the Palais Royal. Not only on foot, but also aboard tuktuks! A fun time and lots of laughs.
EBRA Conference
Context & objectives:
To organize an annual international conference to exchange ideas and face the challenges that 2024 holds in store for them.
Their wishes:
- To bring together 130 participants from all over Europe for 2 days.
- To create the annual Rendez-vous of the clerks' community.
- Inform and discuss the annual projects initiated by the association's stakeholders, and take stock of the results achieved
Our creative response:
This year, head for the most beautiful capital in the world (no chauvinism ;), Paris!
For this event, rendezvous in a historic hotel on the Place de la République.
Meetings were held over two days, giving the floor to many of the association's key players to present the year's projects to participants, both face-to-face and remotely via live streaming.
The event ended with a gala dinner on the Seine aboard a spacious vintage barge.
Customer conference
Cassiopée 2023
Context & objectives:
Organize the 12th edition of the Cassiopée conference to bring together and build loyalty among its customers and prospects around the Safran group's Cassiopée Alpha tool.
Their wishes:
- Bring together 200 participants from the 4 corners of the world over 2 days.
- Organize conferences and workshops to encourage sharing and exchanges between customers and prospects.
Our creative response:
For this 12th edition, we arranged for participants to meet in a famous Parisian hotel located, in the center of the Capital and offering a view of the Eiffel Tower.
The two days alternated between expert talks, customer testimonials, tool demonstration stands and training workshops for potential customers and prospects from all over the world.
To close the event, guests enjoyed a final relaxed evening in an iconic Parisian venue.
Ogury Cannes Lions
Context & objectives:
Accompany Ogury, world leader in mobile advertising in event-based activations on the occasion of their presence at Cannes Lions.
Their wishes:
- Create links and share unique experiences with their top 25 global customers
- Give visibility to the brand and get prospects on board
- Create highlights throughout the week through formal and informal meetings.
Our creative response:
There are several options for giving a brand visibility at this major international event. We opted for the privatization of a Yacht for the entire week. The yacht is a great way to raise visibility, as it's located right in front of the Palais des Festivals, where it all happens! The second advantage is to offer customers and prospects the chance to exchange ideas in a prestigious setting, while at the same time enabling confidential meetings.
We suggested concentrating all activities around the boat to attract attention: RTD distribution by French brand Féfé in collab' with Ogury for the occasion, ephemeral tattoos created in minute, talks with experts in personalized advertising and two private parties aboard the Yacht with vinyl DJs and live artists. All relayed via live streaming on the Ogury platform and social networks.
For VIP customers, we rounded off the experience with a day at sea aboard a catamaran. The program included a visit to the most beautiful beaches on the coast, a cocktail lunch, an exclusive tour of the Iles de Lérins and an oenological tasting of the monks' wine in the middle of olive groves.
RÉGION OCCITANIE
forum de la reconversion pro
Context & objectives:
To organize in the Occitanie region the first trade show for the general public on professional mobility.
Their wishes:
- Accompany and advise people looking for retraining or professional mobility
- Offer the general public a major trade show accessible free of charge bringing together the region's stakeholders
- Communicate with targets on opportunities and vacancies in the Occitanie region
Our creative response:
Organizing the first major event, for the general public, on professional mobility requires first and foremost finding a relevant and meaningful venue! In partnership with the Occitanie region, we chose the Cité de Toulouse as our venue. This venue was completely refurbished in 2020 to welcome start-ups from the region.
We set up a forum with 40 partner stands, themed conferences, talks with personalities from the region who came to talk live about their professional reconversions, and interviews conducted and broadcast live on the radio.
In addition, this event was relayed by several communication channels (radio campaign, social networks, posters ) to give it visibility and welcome over 1000 people for its first edition.
